Product Demos

A multilingual and multicultural solution for product demonstrations is only successful if cultural, country-specific requirements are met and both a consistent message as well as brand awareness, are maintained across all borders. The cultural part follows common rules when dealing with multicultural intermedia marketing.

 

Aside from technical aspects, the presentation is of the utmost importance for users. The expression “what you see is what you get” becomes the central focus point in localization. A user decides after the first few seconds of looking at a product presentation or demonstration whether he or she likes it or if it is rejected because of cultural reasons or content.

 

It is therefore our objective to design product demonstrations as culturally neutral as possible. This requires detailed studies and knowledge of the target markets and their cultural idiosyncrasies.

 

With a permanent team of international colleagues hakromedia focuses on

 

• Local conventions
• Colors, images, and symbols
• Cultural pitfalls and misunderstandings (cultural desaster check).