Services

hakromedia is your partner for international media applications

We translate your marketing media and eLearning media

 

Only language allows the untrained to express something unexpectedly perfect. Or so it seems. In reality training preceded here too, but in a field that is as invisible as language itself.
Bernhard Martin

 

Localization (translation and adaptation) of audio, video and images in:

• Product demos (mini applications, animation)
• eLearning & training (staff, sales, customer training)
• Film on your website (advertising trailer, TV spot)
• Software applications (business software, games, edutainment)
• Electronic instructions/manuals
• Navigation software
• Internet
• …

 

Translation and adaptation (localization) of media into one or more languages requires a structured production process. Our core competency lies in the mastery of the complexity that arises when very different media are translated or adapted.
 
Text, image, sound, film, language, and animation pass through different production cycles during localization. Nevertheless, the resulting media products must function in the industrial and cultural context of the target country. Function means in this context: “Authentic message delivery”.
 
Process control through many years of experience with multilingual media projects guarantees fair pricing and timely delivery of your localized media.
 
This is the list of service elements:

 

 

• Text

Text translation by professional translation providers. hakromedia prepares the text for translators in such a way that media context is not lost. If expert knowledge is needed for any translation we will select translators who are qualified in that area.

 

 

• Audio

Audio and language elements are recorded in studios using native speakers from the target country or region. Localized audio recordings are needed for example to synchronize videos or as acoustic backing for eLearning products.

hakromedia creates the recording scripts, organizes the speakers and coordinates the worldwide recording studios. Voice texts are created with references to the original media product to give speakers a “feeling” for the product (contextualization).

 

 

• Video

There are various techniques for localizing videos. Videos can be provided with subtitles or a new voice can be recorded where different synchronization methods are distinguished (e. g. lip sync, voice over). hakromedia coordinates the audio recordings and then creates the videos for the target market.

 

 

• Animation

hakromedia supplies the localization of animations that can for instance be part of eLearning applications in the form of explanation sequences. If required, hakromedia exchanges certain visual elements in marketing and advertising demos so that they relate correctly to the target market

Visual elements could be screen shots of software products or three-dimensional graphical elements that need to be recreated according to the target market.

hakromedia has expert technical know how relating to different software applications and knows how to prepare these complex elements for translation and re-integration at a later stage.
 

 

• Images (adaptation of text contained in graphics/images and the resulting layout adjustments)

Looking at graphics, the contained text elements are being exchanged after translation. Very often, this requires layout adjustments because of the changed word lengths. Graphics are also sometimes being changed for political, cultural, or legal reasons.

The adjustments and suggestions are clarified in cooperation with the customer. hakromedia prepares the extracted text elements for translation in a way that translators understand the contextual background (the image).

 

 

• Development Service

hakromedia develops a variety of media products that are based on a multilingual system. With this development, we adopt the multilingual design from marketing or advertising media.

 

 

• Consulting

hakromedia is the professional partner for a long-term strategy in media localization for international companies with translation requirements. hakromedia provides consulting and assistance for developing and later realizing the ideal localization process for our customers’ products.